What is in this reel
Car in motion, showroom, line and interior detail, and the shot grammar an automotive brand expects to recognise. It includes work produced for Hyundai in corporate video and for BYD in digital content, which are two very different ways of filming the same object: one builds institution, the other feeds a publishing calendar.
What makes filming a car different
A car is a curved, mirrored surface, so half the job is deciding what gets reflected in it. In a showroom that means controlling every ceiling source and often dressing the space with flags and diffusion so the bodywork reads clean. Outdoors it means choosing the hour and the orientation before the location: the same stretch of road is a different shot at seven in the morning than at noon.
Movement is the other half. A rolling shot needs a rig or a tracking vehicle, and that drags in permits, partial closures and a crew used to working on a road. It is the line that most inflates an automotive shoot and the one most often underestimated when budgeting.
And there is a constraint that is not technical: the product cannot be improved. A colour that is not in the catalogue, or a wheel that does not belong to that trim, are mistakes the product team spots immediately. That is why the unit, the trim and the colour are confirmed before the shoot rather than on the day.
What we produce for car brands
- 01Launch and campaign: the advertising film and its TV and digital versions.
- 02Showroom and point of sale: product and buying experience, with reflection and lighting control.
- 03Digital content: short and vertical pieces for a publishing calendar, out of a single shoot day.
- 04Corporate and institutional: plant, dealer network and internal communication.