Insights
How it gets made
How production actually works: timelines, budgets, locations and the calls made on set, written by the people making them. No generic listicles.
2026-09-30
When to shoot in Mexico City: a Q4 2026 production calendar
A Q4 2026 calendar for shooting in Mexico City: when the rains end, which dates close streets, how the US and EU clock change shifts calls, and key deadlines.
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2026-09-09
An AI commercial with a real actor at the centre of it
How we produced the Zerezo Coffee spot with AI: character, wardrobe and product design, with a real actor's performance. Production and post in house.
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2026-09-09
What a production company needs to quote your project
The five things that set the price of a shoot, what you do not need to have figured out yet, and why sharing your budget does not make the project cost more.
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2026-09-05
Why US brands produce their campaigns in Mexico City
Why US brands shoot in Mexico City: overlap with US business hours, a bilingual crew, quotes in USD, and locations that stand in for most of the world.
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We produce across all of Mexico from Mexico City.